hello, I’m

Kerry Sherin

Strategic Comms | Content | SEO | AI

I am an organic Marketer

I am passionate about driving brand growth through natural engagement and shine when it comes to optimizing content to maximize reach and influence on a budget.


My approach focuses on creating compelling, authentic content that resonates deeply with audiences, enhancing search engine visibility, and building sustainable community relations. I am adept at SEO, media relations, and leveraging data-driven insights to refine strategies and achieve measurable outcomes for both B2B and B2C companies.


My commitment to organic marketing stems from a belief in building genuine connections and delivering value to both the brand and its community while leveraging AI and automation for process optimization.


Let's connect to develop impactful customer narratives and enhance your brand visibility!

Morning Newspapers, Cup of Hot Coffee and Phone on Grey Table

Media Relations

I specialize in cultivating media relationships, ensuring that brands consistently secure prominent visibility across platforms. My approach to media relations involves crafting compelling narratives that resonate with target audiences and managing interactions that strengthen our media presence and enhance overall brand reputation and authority.



stack

expertise


  • Developing and executing GTM comms strategies
  • Building and maintaining relationships with journalists
  • Crafting press releases and media kits
  • Media training for internal teams
  • Crisis communications management
  • Monitoring and analyzing media coverage


SEO

I leverage extensive SEO expertise to enhance online visibility and drive targeted traffic to our web properties. My SEO strategy centers on optimizing all aspects of our digital presence, from on-page elements to backlink profiles, ensuring we rank prominently in search engine results and achieve sustainable organic growth.


Skills:

  • Keyword research and strategy
  • On-page SEO (metadata, HTML tags, content optimization)
  • Off-page SEO (link building, guest blogging)
  • Technical SEO (site structure, mobile optimization, page speed)
  • SEO analytics and performance monitoring
  • Content alignment with SEO best practices


Brown and Beige Bakery Logo

Work with me