content Director
+ 410-708-8235
hello@kerrysherin.com
Highly technical, experienced communications and content leader with 10+ years of success in building and leading top-tier communications and content teams. I bring extensive media relations expertise, exceptional writing skills, and a talent for translating complex technology concepts into accessible, compelling narratives.
Known for making high-impact decisions swiftly and effectively, I am passionate about crafting content-driven solutions to address major company challenges and rallying the team and stakeholders around those solutions.
Proficiencies
- Public Relations & Media Outreach
- Content Strategy & SEO
- Team Leadership & Management
- NLP & Data Analysis
- Google Analytics & KPI Tracking
- Critical & Creative Thinking
- Communication & Collaboration
- Adaptability & Flexibility
- Time Management & Organization
Education
Winthrop University
2010 - 2014
Bachelor of Science
Integrated Marketing Communications
Bachelor of Science
Computer Science
Digital Information Design
Kerry
Sherin
Work Experience
Senior Public Relations & Content Research Manager
/ The Lifetime Value Company /
Oct 2020 - Present
In my role as Senior PR & Content Research Manager, I lead and empower a high-performing content marketing team of more than 15 employees. I am engaged in direct collaboration across almost every organizational department and team—including C-suite, product, design, marketing, engineering, AI, customer support, and HR, among others.
- Directed more than 150 unique, independent research studies, underpinning the company’s PR and media triumphs.
- Generated more than 10K unique media stories and over 30K links, elevating brand visibility and boosting SEO. , culminating in feature coverage across renowned publishers, such as Business Insider, MSN, LA Times, USA Today, and CNBC.
- Manages seven-figure budget for PR, Content, and SEO initiatives.
- Architect of more than 10,000 high-value organic search pages—300% growth in revenue, traffic and impressions. As of
- Saved more than 5 years of cumulative work-hours by spearheading the integration of AI into content, automation and various workflows, revolutionizing efficiency organization-wide.
- Coded the company’s inaugural AI content generation engines.
- Spearheaded the introduction of the Flourish enterprise data and video visualization tool to accelerate testing processes, unify brand identities pre- and post-paywall, and improve overall content quality. Managed a successful pilot program involving 30 staff members from various teams and departments.
- Established and crafted AI Brand Recipes, and content guidelines, creating specific prompts and templates that streamline content generation. Solely responsible for prompt engineering across all content engines and AI workflows, ensuring consistency and quality across outputs.
Timeline:
October 2020—PR Contractor
February 2021—PR Manager
January 2022—Senior PR Manager
—April 2023 Assumed Content Production Responsibilities
—November 2023 Assumed Data Research Team & Responsibilities
—April 2024 Assumed Content Team Management
(7 additional direct reports)
—April 2024 Hired two developers
—July 2024 Assumed Analyst from BI Team
content Director
+ 410-708-8235
hello@kerrysherin.com
references
Mark Barrera
VP of SEO @ Newfold Digital
available on request
Julia Wang
Marketing Consultant (Prev. LTVco.)
available on request
Nicole Deleon
Owner and Founder, North Star Inbound
available on request
PR & Content Manager
/ North Star Inbound /
2019-2021
In my role as PR & Content Manager at North Star Inbound, I enhanced client relations and boosted sales by fostering collaboration across departments, teams, and external partners. I leveraged media and public relations expertise to lead client link-building and PR campaigns, manage crises, secure media coverage, and strengthen brand reputation.
I also directed an offshore team to execute innovative strategies and outreach initiatives, resulting in significant revenue growth, and achieved strong ROI through performance monitoring, strategic budget management, and targeted audience engagement across multiple channels.
SEO & PR Manager
/ VirtualRealityRental.co /
Jan 2018- Jan 2019
As SEO & PR Manager at VirtualRealityRental.co, I led integrated SEO and PR campaigns that significantly improved organic search rankings, increased media exposure, and boosted website traffic and brand visibility. I developed data-driven strategies that served as the foundation for SEO and PR decisions. My SEO strategy led to a substantial increase in organic traffic and improved keyword rankings within a year. I also spearheaded link-building initiatives, securing high-quality backlinks that strengthened domain authority and drove a notable rise in search engine rankings. I utilized advanced analytics tools to refine performance metrics, resulting in actionable insights and consistently high ROI.
SEO & PR Manager
/ Effective Spend /
Jun 2017 - Jan 2018
At Effective Spend, I built high-quality inbound links from reputable websites, enhancing domain authority and search engine rankings. I optimized technical aspects of the website, including crawlability, indexability, and site architecture, while staying updated on SEO, PR, and digital marketing trends. I conceived, executed, and evaluated client PR and social media campaigns, driving a threefold revenue increase in the department. Additionally, I secured over 300 press mentions and links for B2B and B2C clients, significantly boosting brand visibility and market impact.
Digital Marketing & PR Specialist
/ Offers.com /
Aug 2015 - Jun 2017
Managed all media communications and served as company spokesperson, arranging interviews with executives and myself. Developed content, built media lists, created graphics, and pitched to media outlets. Launched an influencer and blogger initiative, securing over 3,000 media links in 2016. As a member of the SEO team, contributed to driving a 200% YOY increase in organic web traffic.
Earlier Career History: SEO Marketing Specialist, TicketCity Social Media Intern, Technology Incubator @ Knowledge Park | Content Developer, The Hive